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What’s the Story? Craft an Anecdote in 3 Steps

May 30, 2014

Storytelling makes your message more compelling, easier to understand and more persuasive. It also increases the chances of going viral.

We’ve all got great stories. FedEx, for instance, has Ben the Bear.


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Ann Wylie Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. To learn more about her training, consulting or writing and editing services, contact her at
Email: ann at

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