Holiday Closing: PRSA’s offices to close Thursday and Friday. Details.
Your Public Relations and Communications Community

Storytelling Techniques for Multicultural Audiences


May 28, 2014

In recent years, with the evolution of social media, digital storytelling has become popular with multicultural audiences and young people.

Digital storytelling merges the ancient art of storytelling with modern technology. Using computer-based tools, digital storytelling interlaces narrative, voice, music and images to tell stories. It’s an emotionally engaging application to express personal life experiences.

 

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Bill Weger, M.A. Bill Weger, M.A., is senior partner of Image One PR. He has more than 25 years of experience in public relations and has received more than 55 national and international awards for marketing and communications excellence.

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.