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GE and Walmart on Proving Value, Improving Performance

May 30, 2014

PRSA and PRIME Research presented the Strategic Corporate Communications and Research Conference on May 15-16 in New York City. During the two-day event, leading communicators shared how to prove and improve your return on PR investment with strategic research approaches.

Here's what they had to say about gaining actionable insights.

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Amy Jacques Amy Jacques is the managing editor of Tactics. She holds a master’s in arts journalism from Syracuse University’s S.I. Newhouse School of Public Communications.
Email: amy.jacques at

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