July 1, 2014
Would we even recognize the PR profession of 20 years ago?
The way we think, work and measure results — we’re in a new world where change will continue to challenge and expand the way public relations and integrated communications works. Even referring to public relations as “integrated communications” marks a change from the past when it was still simply called “PR.”
Here’s a look at four ways that the profession has changed.
Please log in to MyPRSA to read this article, as well as to view and leave comments.
Learn more about PRSA membership, and join a professional network you can count on.