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How We’ve Evolved: 20 Years of Transformation


July 1, 2014

Would we even recognize the PR profession of 20 years ago?

The way we think, work and measure results — we’re in a new world where change will continue to challenge and expand the way public relations and integrated communications works. Even referring to public relations as “integrated communications” marks a change from the past when it was still simply called “PR.”

Here’s a look at four ways that the profession has changed.

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Barbara Bates Barbara Bates is founder and CEO of Eastwick, a leading independent integrated communications firm, where she has guided clients to new levels of visibility and success for more than 20 years.

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