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Smarter, Not Harder: Marrying Content Creation


August 1, 2014

This piece was adapted from a June 9 presentation at PRSA’s Travel and Tourism Conference in Tampa.

We work hard to give journalists the most compelling features for their publications, write articles for our business’ publications, and craft great stories for our customers or visitors. But, we don’t have to work harder for content creation — just smarter. Many believe that content is king, but I’m here to tell you that context is.

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Linea Gagliano Linea Gagliano is a communications professional with 20-plus years’ experience in the hospitality and tourism industry and is passionate about the positive impact that travel has on our lives, both economically and personally. She is a storyteller and grammar nerd, making her the perfect fit in her role as global communications manager at Travel Oregon.

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