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Channeling Mike Wallace: How to Manage Gotcha Journalism


August 1, 2014

The ambush interview, in one form or another, is here to stay. While the situations vary, each poses potential danger if you don’t handle it properly. Train your executives to be prepared, seize control, and be calm and confident.

The jobs you save may be theirs, yours or both.

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Virgil Scudder Virgil Scudder is the author of “World Class Communication: How Great CEOs Win with the Public, Shareholders, Employees, and the Media,” which received an Award of Distinction as one of the best business books of 2012. He is president of Virgil Scudder & Associates, based in Miami Beach, Fla.
Email: virgil at virgilscudder.com

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