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The Reality of Television: Successfully Working with Production Companies


August 1, 2014

This piece was adapted from a June 10 presentation at PRSA’s Travel and Tourism Conference in Tampa.
 
Being featured on TV is a great way to gain exposure for your brand, so it’s important to know how to tell your story through sight and sound. It’s hard to land a popular production, so make sure that you have a compelling story and a unique backdrop.

Here are some basic tips for making the most of your chance to work with a production company.

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Mindy Bianca Mindy Bianca is the executive vice president of Gillies and Zaiser Public Relations, an agency that specializes in travel clients. She’s a member and past chair of PRSA’s Travel & Tourism Section.

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