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Creating and managing influence is the ultimate corporate marketing goal. As marketing professionals, our focus is often on how to create trust and credibility that results in a positive corporate reputation.
Digital influence is the latest buzzword to describe the next generation of using unsolicited or seemingly unsolicited media to create credibility, sustain brand strength and promote awareness. Yet, this is not anything revolutionary, but rather a natural extension of media into more open, often unmediated forums and shared opinions.