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Ask the Professor: Are Changes in Store for Measurement, Clip Books?
Publication Date: 2/2006
Source: SO01 Public Relations Tactics
Product Code: 6C-020602
Organization/Author/Firm: John Guiniven, Ph.D., APR, Fellow PRSA
Specialization(s): Research - Evaluation / Measurement
Tactics: New Communications Media - RSS, Blogs, Podcasting
Format: Newsletter Article (Tactics)
Q: Blogs and podcasts are increasingly important, but I’m not sure how to measure coverage in these areas, and I have no idea how to include it in clip books for our clients.