Your Public Relations and Communications Community
 |
Log in to MyPRSA to View or Purchase this item.
Checkpoints: A Dozen Tips to Power Your PR Writing
Publication Date: 2/2008
Source: SO01 Public Relations Tactics
Product Code: 6C-020801
Organization/Author/Firm: Ken Jacobs
Specialization(s): Writing
Format: Newsletter Article (Tactics)
Source: SO01 Public Relations Tactics
Product Code: 6C-020801
Organization/Author/Firm: Ken Jacobs
Specialization(s): Writing
Format: Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99
Summary
The following outlines the top tips I share with those who want to improve their writing. You’ve possibly heard many of these; the key is diligently applying them to all of your writing.
o Outline, outline, outline.
o Write tight
o Leave it overnight.
o Get a proofing buddy.
o Watch repeat offenses.
o Get active.
o Know their style.
o Get to the point.
o Avoid superlatives, overwriting and “adspeak.”
o Show it to someone not in the know.
