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Spotlight On: Take Your Headlines Seriously: The Bottom Line On Top Words
Publication Date: 02/2010
Source: SO01 Public Relations Tactics
Product Code: 6C-021011
Organization/Author/Firm: Dave Junker, Ph.D.
Format: Newsletter Article (Tactics)
The Onion’s satirical approach offers some serious insight into crafting headlines. Follow the formula grab your audiences’ attention from the start.