Your Public Relations and Communications Community
 |
Log in to MyPRSA to View or Purchase this item.
Spotlight On: Take Your Headlines Seriously: The Bottom Line On Top Words
Publication Date: 02/2010
Source: SO01 Public Relations Tactics
Product Code: 6C-021011
Organization/Author/Firm: Dave Junker, Ph.D.
Format: Newsletter Article (Tactics)
Source: SO01 Public Relations Tactics
Product Code: 6C-021011
Organization/Author/Firm: Dave Junker, Ph.D.
Format: Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99
Summary
The Onion’s satirical approach offers some serious insight into crafting headlines. Follow the formula grab your audiences’ attention from the start.
