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Spotlight On: Read This! Make Your Headline Stand Out

Publication Date: 02/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-021012
Organization/Author/Firm: Ellen Davis, APR
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Formulaic headlines won’t get your copy – or organization – any attention. Follow this advice to write captivating headlines that will keep your audience reading. INSERT: An Exercise In Improving Headlines: 12 Steps To A Sound Sleep And Lively Wake Up

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