Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

The Power of Positive Writing | Ask the Professional


Publication Date: 02/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-021101
Organization/Author/Firm: Ann Willets
Specialization(s): Writing
Tactics: Press Releases
Format: Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99


Summary

It’s not always what you say, it’s how you say it. In this month’s Ask the Professional column, Ann Willets discusses how to effectively use positive language to create an honest and message — whether you have good or bad news to share.


I’ve been struggling with writing news releases lately. The clients seem to prefer jargon and buzzwords. How can I find a balance?




Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.