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Think Before the Speech: Mastering Details of Success

Publication Date: 2/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-021103
Organization/Author/Firm: Sal Ivone
Specialization(s): Writing / Media Training / Media Relations
Tactics: Speeches
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Preparing for your client’s speech requires both a strategic, comprehensive understanding of the factors involved and careful attention to detail. Here, Sal Ivone shares tips on how you can maximize opportunities and influence audiences.

Logistical check list

  • Research the event for background and context: historical significance, milestones, VIPs.

  • Understand the target audience.

  • Ask the event organizers the five Ws.

  • Focus on what people expect of your client.

  • Evaluate media coverage.

  • Build a relationship with your point of contact.

  • Pay attention to the event venue: room layout, staging, AV capabilities.

  • Test slides, videos and other supporting media.

  • Review the event agenda regularly and be prepared to accommodate changes in speaker lineup or program sequence.

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