Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

Freedom of Expression: The Power and Peril of Metaphor


Publication Date: 02/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-021105
Organization/Author/Firm: Dave Junker, Ph.D.
Tactics: Press Releases
Format: Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99


Summary

Metaphors can be powerful tools to create insightful, vivid images for your reader. But they can also become confusing, clumsy detractors when used incorrectly. Here, Dave Junker, Ph.D. discusses how to cultivate their skillful and effective metaphors that make an impact.




Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.