Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

Go for the Goal: How Pro Sports Teams Score With Social Media

Publication Date: 03/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-031102
Organization/Author/Firm: Aaron J. Moore
Industry: Sports
Specialization(s): Social Media / Marketing
Format: Newsletter Article (Tactics)
Member price:
Non-Member price:


Social media is an invaluable tool for athletes and sports teams. From large MLB powerhouses to local franchises, cultivating your social media presence can help you create excitement and build an engaged, enthusiastic fan base. Aaron J. Moore shows some ways that Major League Baseball’s Minnesota Twins, the National Football League’s Minnesota Vikings and the Somerset Patriots, an independent minor league baseball franchise in New Jersey, have cultivated and benefitted from their social media presence.

Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.