Publication Date: 03/2011
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Social media is an invaluable tool for athletes and sports teams. From large MLB powerhouses to local franchises, cultivating your social media presence can help you create excitement and build an engaged, enthusiastic fan base. Aaron J. Moore shows some ways that Major League Baseball’s Minnesota Twins, the National Football League’s Minnesota Vikings and the Somerset Patriots, an independent minor league baseball franchise in New Jersey, have cultivated and benefitted from their social media presence.
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