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When the Sport Hits the Fan: Crisis PR in the Age of Athlete Scandals
Publication Date: 3/1997
Source:
SO01 Public Relations Tactics Product Code:
6C-039714 Organization/Author/Firm:
Wenger, Ty Industry:
Sports Specialization(s):
Crisis Management Format:
Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99
Summary
Crisis management is a PR survival skill increasingly prized in today's climate of high-pressure media and shocking athletic scandals.