Log in to MyPRSA to View or Purchase this item.
When the Sport Hits the Fan: Crisis PR in the Age of Athlete Scandals
Publication Date: 3/1997
Source: SO01 Public Relations Tactics
Product Code: 6C-039714
Organization/Author/Firm: Wenger, Ty
Specialization(s): Crisis Management
Format: Newsletter Article (Tactics)
Crisis management is a PR survival skill increasingly prized in today's climate of high-pressure media and shocking athletic scandals.