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At age 29, Kent Landers, APR, has already accrued considerable recognition within the PR profession, most recently by becoming Accredited in Public Relations. His long list of accomplishments, in fact, would lead few to guess that he originally enrolled at the University at Tennessee at Martin as a biology and pre-med student. Family and friends were supportive of his sophomore year switch in major, as his skills and interest in journalism made communications seem a much more natural fit, something his mother knew all along.