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As a teacher of basic PR writing, I see a lot of developing PR writers struggle with how to structure news releases.
With so many choices, structuring any piece of writing is difficult. As a result, we grasp for easy formulas, such as the five-paragraph essay and inverted pyramid. They’re familiar and we don’t want to give them up, even when they’re holding us back.
Sure, we shouldn’t abandon the old standbys, but when our news releases strain for direction, we may need to think outside the pyramid to find an order that’s right for the story.
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