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Move Beyond The Pyramid: Finding A Natural Order For Your News Release

Publication Date: 05/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-051005
Organization/Author/Firm: Dave Junker, Ph.D.
Specialization(s): Writing
Tactics: Press Releases
Format: Newsletter Article (Tactics)
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As a teacher of basic PR writing, I see a lot of developing PR writers struggle with how to structure news releases.

With so many choices, structuring any piece of writing is difficult. As a result, we grasp for easy formulas, such as the five-paragraph essay and inverted pyramid. They’re familiar and we don’t want to give them up, even when they’re holding us back.

Sure, we shouldn’t abandon the old standbys, but when our news releases strain for direction, we may need to think outside the pyramid to find an order that’s right for the story.

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