Your Public Relations and Communications Community
 |
Log in to MyPRSA to View or Purchase this item.
Consumer Reports: Communicating Product Messaging
Publication Date: 05/2010
Source: SO01 Public Relations Tactics
Product Code: 6C-051006
Organization/Author/Firm: Alex Goldfayn
Industry: Consumer Products / Technology
Specialization(s): Strategic Planning / Marketing
Format: Newsletter Article (Tactics)
Source: SO01 Public Relations Tactics
Product Code: 6C-051006
Organization/Author/Firm: Alex Goldfayn
Industry: Consumer Products / Technology
Specialization(s): Strategic Planning / Marketing
Format: Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99
Summary
The PR function at most consumer electronics companies is little more than an afterthought. To your firm’s executive leadership, you’re a message blaster — a press-release distributor. You’re likely uninvolved in the development of your company’s (or client’s) strategy. Even if you have the word “senior” or “director” in your title, you’re merely distributing the messaging that the marketing department has given you.
This article presents the case as to why PR professionals and consumers must be involved in the strategic development of product communications.
