PRSA offices to close on Monday, May 25, in observance of Memorial Day.
Your Public Relations and Communications Community

6 Tips For Launching A Community News Site

Publication Date: 05/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-051007
Organization/Author/Firm: Bob Conrad, M.A., APR
Specialization(s): Community Relations
Tactics: Internet / Online Newsroom
Format: Newsletter Article (Tactics)
Member price:
Non-Member price:

View PDF PDF File


1. Gather like-minded volunteers to manage content.
2. Ensure that you have access to the technical expertise needed to build your site and online network.
3. Recruit writers, artists and bloggers to generate original material.
4. Link social media sites to minimize workflow and maximize social presence.
5. Define protocol, such as comment moderation, before launching.
6. Set an ethical example by being accountable, transparent and responsive.


Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.