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Build Your Own Community News Site: Filling A Gap Left By Shrinking Newsrooms
Publication Date: 05/2010
Source: SO01 Public Relations Tactics
Product Code: 6C-051008
Organization/Author/Firm: Bob Conrad, M.A., APR
Specialization(s): Community Relations
Tactics: Internet / Online Newsroom
Format: Newsletter Article (Tactics)
An inside look at how communications professionals in Reno, Nev., have created a news site designed to support their publicity efforts — bypassing the media entirely.