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Build Your Own Community News Site: Filling A Gap Left By Shrinking Newsrooms
Publication Date: 05/2010
Source:
SO01 Public Relations Tactics Product Code:
6C-051008 Organization/Author/Firm:
Bob Conrad, M.A., APR Specialization(s):
Community Relations Tactics:
Internet / Online Newsroom Format:
Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99
Summary
An inside look at how communications professionals in Reno, Nev., have created a news site designed to support their publicity efforts — bypassing the media entirely.