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Deliverable Objectives: Considerations for Creating Measurement Plans
Publication Date: 05/2011
Source: SO01 Public Relations Tactics
Product Code: 6C-051102
Organization/Author/Firm: Jackie Matthews and Pauline Draper-Watts
Specialization(s): Measurement / Strategic Planning
Source: SO01 Public Relations Tactics
Product Code: 6C-051102
Organization/Author/Firm: Jackie Matthews and Pauline Draper-Watts
Specialization(s): Measurement / Strategic Planning
Member price:
FREE
Non-Member price:
$4.99
Summary
Measuring public relations results plays an integral part in effective communications strategy. More important that measurement, however, is targeted measurement. Research pros Jackie Matthews and Pauline Draper-Watts share their expertise on setting appropriate goals, selecting research vendors and providers, understanding methodology and attaining delivering results.
