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Mind Your Metrics: Building a Measurement Strategy Across Paid, Earned and Owned Media

Publication Date: 05/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-051103
Organization/Author/Firm: Jay Krall
Specialization(s): Measurement
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The convergence of paid, earned and owned media has made measuring influence and engagement much more difficult. Each form of media has its own tools, metrics and standards for success. Yet making sense of these different signals is critical to your business. Jay Krall, business development manager for Cision, discusses the different measurement approaches and what to incorporate into your strategy.

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