Log in to MyPRSA to View or Purchase this item.
Increasingly, C-suite executives are learning the importance of public relations in achieving business objectives. But without concrete, measurable, results, the true value of our communications efforts may be lost. Research and measurement expert Marianne Eisenmann talks about presenting PR to the C-suite: which data to include, how to present them and how to most effectively demonstrate their relevance.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.