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PR at the Park: It's an Amusement Jungle Out There
Publication Date: 5/1998
Source: SO01 Public Relations Tactics
Product Code: 6C-059812
Organization/Author/Firm: Jeff Long
Format: Newsletter Article (Tactics)
The article takes a look at the high pressure world of amusement parks, where the pr staff has one season to cover an entire year's worth of expenses.