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Promoting People Promotes Company Success: Marketing A Company Using Personnel News Releases
Publication Date: 6/2006
Source:
SO01 Public Relations Tactics Product Code:
6C-060609 Organization/Author/Firm:
Donna St. Jean Conti, APR Specialization(s):
Marketing Tactics:
Press Releases Format:
Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99
Summary
Though many companies use them with great results, personnel news releases are possibly among the most undervalued marketing communications tools available.