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Would it surprise any communications executive that reputation and its institutional brand implications remains a front and center issue for most business leaders today? Certainly not. In health care, a nearly $2 trillion sector of the U.S. economy beset by daily challenges and change, how reputation impacts stakeholder relationships takes on an even more critical role in building business. At least that’s the consensus of the nation’s top health care CEOs who participated in the Health Academy’s “What’s Reputation Got to Do With it?” survey