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Media Measurement and Analysis in the Consumer-Generated Media Age

Publication Date: 8/2006

Source: SO01 Public Relations Tactics
Product Code: 6C-060804
Organization/Author/Firm: Jim Nail
Specialization(s): Research - Evaluation / Measurement
Tactics: New Communications Media - RSS, Blogs, Podcasting
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Monitoring media coverage is key to understanding if your message is getting out there, but until now it has been difficult, expensive and slow to measure whether your target audience reads and accepts those messages. Blogs are the easiest type of consumer-generated media to find and monitor; you can get started in a couple of hours with a number of free, easy and accessible online tools. INSERT: List of weblog search tools and RSS readers

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