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The Digital Impact: News at the Speed of TMZ
Publication Date: 06/2010
Source: SO01 Public Relations Tactics
Product Code: 6C-061000
Organization/Author/Firm: Amy Jacques
Format: Newsletter Article (Tactics)
Source: SO01 Public Relations Tactics
Product Code: 6C-061000
Organization/Author/Firm: Amy Jacques
Format: Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99
Summary
Kevin Roderick of UCLA’s newsroom speaks about how the 24-hour news cycle is changing to become the 24-second news cycle. He cites the speed that TMZ reported Michael Jackson’s death in 2009 as a model for how news organizations can report stories more quickly.
