Your Public Relations and Communications Community

The Digital Impact: News at the Speed of TMZ

Publication Date: 06/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-061000
Organization/Author/Firm: Amy Jacques
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.


Kevin Roderick of UCLA’s newsroom speaks about how the 24-hour news cycle is changing to become the 24-second news cycle. He cites the speed that TMZ reported Michael Jackson’s death in 2009 as a model for how news organizations can report stories more quickly.

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.