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The Digital Impact: How to Use Social Media to Forge Corporate Identity

Publication Date: 06/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-061003
Organization/Author/Firm: Philip Volmar
Format: Newsletter Article (Tactics)
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Michael Pranikoff, global director of emerging media at PR Newswire, says that effectively using social media can help your company’s brand become more real by giving it a “social voice.”

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