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The Digital Impact: How to Use Social Media to Forge Corporate Identity
Publication Date: 06/2010
Source:
SO01 Public Relations Tactics Product Code:
6C-061003 Organization/Author/Firm:
Philip Volmar Format:
Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99
Summary
Michael Pranikoff, global director of emerging media at PR Newswire, says that effectively using social media can help your company’s brand become more real by giving it a “social voice.”