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High Art: Public Relations Takes on New Meaning for Museums
Publication Date: 06/2010
Source: SO01 Public Relations Tactics
Product Code: 6C-061004
Organization/Author/Firm: Jeanette Drake, Ph.D., APR, Fellow PRSA
Format: Newsletter Article (Tactics)
Jeanette Drake discusses how public relations helped the Michigan Museum of Art to successfully launch its expansion project in the wake of nearby GM’s financial woes.