Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

Take Caution When Connecting: 8 Risks You Are Taking With Social Media Marketing

Publication Date: 06/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-061102
Organization/Author/Firm: Rusty Cawley, APR
Industry: Consumer Products
Specialization(s): Social Media / Crisis Management / Marketing
Member price:
Non-Member price:


Social media marketing can act as an effective tool to promote a brand’s product, service or reputation. However, it also contains its share of threats. Risk communication and social media blogger Rusty Cawley, APR, discusses some of the most pressing vulnerabilities of marketing through social media.

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.