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Assessing the Health of Your Relationships with a Relationship Check-Up
Publication Date: 7/2001
Source:
SO01 Public Relations Tactics Product Code:
6C-070114 Organization/Author/Firm:
Kirk, David, APR, Fellow PRSA Industry:
Health - Medical - Pharmaceutical Specialization(s):
Community Relations / Research - Evaluation Format:
Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99
Summary
A method of assessing relationships with community and opinion leaders is put forth as a better way of measuring how well you are communicating with your key audiences. An alternative to the communications audit.