Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

Your Organization is Ready for a Communication Effectiveness Study — Are You?


Publication Date: 7/2005

Source: SO01 Public Relations Tactics
Product Code: 6C-070503
Organization/Author/Firm: Hollister, Peter, APR, Fellow PRSA / Trubow, Patricia, APR, Fellow PRSA
Specialization(s): Research - Evaluation
Format: Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99


Summary

It is 9 a.m. on a beautiful Monday and one of these situations is facing you:
o Your new CEO asks you, “How do we know the money being spent in the communications area is doing us any good?”
o Your organization has merged with another and you are charged with determining where the strengths and weaknesses are in the combined communications programs.
o You are the chief communications officer and want to be more innovative, but must do so within the existing bud-get. How do you determine what programs go, what stay and what new programs will do the most good?




Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.