Your Public Relations and Communications Community

Small Business? Small Budget? How to Measure for Success


Publication Date: 7/2005

Source: SO01 Public Relations Tactics
Product Code: 6C-070508
Organization/Author/Firm: John Pilmer, APR
Industry: Small Business
Specialization(s): Research - Evaluation / Measurement
Member price:
FREE
Non-Member price:
$4.99

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.


Summary

Small-business owners face numerous challenges as they strive to compete effectively. Knowing where and how to best allot funds to accelerate organizational success is a challenge. Fortunately, many small businesses understand that using public relations can help them overcome isolation, improve their image and lay the foundation of long-term success in a way that even the best advertising campaign cannot. Besides, public relations tends to cost much less than an advertising campaign.




Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.