Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

Grassroots Approaches to Reach the Hispanic Audience: Nontraditional Approaches to Measure ROI


Publication Date: 7/2005

Source: SO01 Public Relations Tactics
Product Code: 6C-070510
Organization/Author/Firm: González, Ana Rita
Specialization(s): Multicultural - Diversity / Research - Evaluation / Measurement
Format: Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99


Summary

While media relations continues to be a staple of the PR profession, other approaches are often required to effectively reach target audiences and generate the desired impact. This is especially true when the objectives of a program go beyond influencing perception to generating changes in behavior — driving the adoption of new products or services through an experiential approach.




Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.