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The Changing Rules of the Video Game: Integrating online video into everyday communications

Publication Date: 7/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-070909
Organization/Author/Firm: Mike McDougall, APR
Specialization(s): Broadcast Public Relations / Social Media / Internal Communications
Tactics: Online Video
Format: Newsletter Article (Tactics)
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The rules of the online video "game” have changed to the advantage for corporate communicators.

McDougall provides examples of how are organizations are using video to both engage employees and reach out to external stakeholders such as media, customers, analysts or other influencers.

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