Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

Ask the Professional: Beware of the Twitter Numbers Game


Publication Date: 07/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-071001
Organization/Author/Firm: Ann Subervi
Tactics: Twitter
Format: Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99


Summary

In this month’s “Ask the Professional” column, Ann Subervi explains that followers alone don’t matter on Twitter – it’s about what happens as a result of your relationships with those people. Money can’t buy engagement.




Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.