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Ask the Professional: Beware of the Twitter Numbers Game
Publication Date: 07/2010
Source: SO01 Public Relations Tactics
Product Code: 6C-071001
Organization/Author/Firm: Ann Subervi
Format: Newsletter Article (Tactics)
In this month’s “Ask the Professional” column, Ann Subervi explains that followers alone don’t matter on Twitter – it’s about what happens as a result of your relationships with those people. Money can’t buy engagement.