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The Counselors Academy held its annual spring conference this past May 21-23 at the Grove Park Inn Resort and Spa in Asheville, N.C. Tactics asked Ann Subervi, 2010 chair of the Counselors Academy, what was on the minds of PR practitioners at the conference. Subervi, who writes the “Ask the Professional” column for Tactics, reported that the discussion at the conference fell into three categories:
1) New business
2) Social media and
3) Employee retention