In this month’s Diversity Dimensions column, Rochelle L. Ford, Ph.D, APR shares tools to help your message translate across language barriers.
Translation tips for PR pros:
1. Know the key languages that your publics use.
2. Be sure to use someone fluent in the different language to edit your work and ensure the messages are accurate.
3. Conduct research in the languages that your publics use, because you may be missing some critical information that is not provided in English-based websites.