Your Public Relations and Communications Community

Do the Right Thing: Measuring the Effectiveness of Corporate Social Responsibility


Publication Date: 07/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-071007
Organization/Author/Firm: Susan Balcom Walton, M.A., APR, and Brad Rawlins, Ph.D.
Member price:
FREE
Non-Member price:
$4.99

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.


Summary

Corporate social responsibility benefits both companies and communities. However, you must be able to measure your impact and communicate the results. Develop a strategic and focused approach to get the most out of your organization’s CSR efforts.




Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.