Publication Date: 07/2011
Please log in to MyPRSA to View or Purchase this item.
As most PR professionals experienced firsthand, the recession walloped all types of experiential and event marketing projects, from mobile tours to product launches and grand openings.
As the business of booking events picks up again, implementing them at appropriate levels presents new challenges for PR professionals.
Glickman shares the new rules of experiental and event marketing, which include being strategic, sharpening your negotiating skills and scrutinizing every cost.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.