Your Public Relations and Communications Community

The Bad Boilerplate Collection: Eliminating Mangled Copy, Technobabble and 'Solutions'

Publication Date: 07/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-071104
Organization/Author/Firm: Tom Gable, APR, Fellow PRSA
Specialization(s): Media Relations
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.


Do you ever read a boilerplate and ask yourself, “So what does that company do?” And for all those end-to-end, solutions-based tech companies, “So, what are they selling?

Gable provides both "good" and "bad" boilerplate examples and lists five boilerplate writing guidelines to help in media relations.

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.