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Survey Pinpoints Value Of PR In Building Brands

Publication Date: 8/1999

Source: SO01 Public Relations Tactics
Product Code: 6C-089915
Industry: Technology
Specialization(s): Brand Management / Advertising Branding
Format: Newsletter Article (Tactics)
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The study, based on responses of more than 100 brand managers, provides new evidence that public relations is the most effective way to establish brand credibility, to surround a brand in a particular editorial context, and provides the best return for the marketing dollar spent.

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