Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

Understanding How News Coverage And Advertising Impact Consumer Perception and Attitudes


Publication Date: 8/1999

Source: SO01 Public Relations Tactics
Product Code: 6C-089922
Organization/Author/Firm: Bruce Jeffries-Fox, APR, / Mark Weiner
Specialization(s): Research - Evaluation / Marketing / Measurement
Format: Newsletter Article (Tactics)
Member price:
FREE
Non-Member price:
$4.99


Summary

Given industry forecasts for increased levels of marketing communications spending — TV and print advertising alone constitute $300 billion — marketing and corporate communicators are challenged to show how, and if, this investment generates a positive return.




Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.