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Part two of a series of interviews leading up to PRSA’s International Conference in New Orleans, October 25-28, 2003. Reed Bolton Byrum, APR, is PRSA’s 2003 president and CEO. Del Galloway, APR, is PRSA’s 2003 president-elect. Topics include: PRSA’s mission to advance the profession and the professional and how PR professionals can build and maintain the respect of clients, peers, and the public.