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Improving Your Media Relations with Research

Publication Date: 9/1994

Source: SO01 Public Relations Tactics
Product Code: 6C-099409
Organization/Author/Firm: Lindenmann, Walter K.
Specialization(s): Research - Evaluation / Media Relations
Format: Newsletter Article (Tactics)
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Offers advice for public relations practitioners on how to use research to improve their relationship with the media. Publicity content analysis; Analysis of media coverage of the entire industry in which the public relations professional's firm or client is involved in; Evaluation of the reputation of the media outlet.

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