Log in to MyPRSA to View or Purchase this item.
Sara Lee Creates An Artful Publicity Program
Publication Date: 9/1998
Source: SO01 Public Relations Tactics
Product Code: 6C-099811
Organization/Author/Firm: Steve Crescenzo
Industry: Consumer Products
Specialization(s): Development - Fund Raising
Format: Newsletter Article (Tactics)
Sara Lee's corporate founder left the company a legacy of great art which they have decided to share with the general public by donating them to museums all over the world.